lemonlime research is a unique market research agency specialising in customer and retail research, marketing, strategy and planning.

At lemonlime research, we understand the need to add value to your business through insightful, actionable research methods.

Understanding your customers is our key focus.

lemonlime research is all about understanding your needs and developing research programmes which not only provide insights but also add value to your organisation

About us

lemonlime research understand the dynamic, rapidly changing business environment within which you work

Understanding of small, medium, global and social organisations … ability to develop research projects designed to meet your specific needs

Problem solving … both structured & creative approaches … providing the customer insight which can make a difference to your organisation

Critical reflective thinking … assessing the strengths & weaknesses of your brand, product or service … stimulating further development in the marketplace

Effective communication … building relationships with all your stakeholders, understanding your business, market, product or service

Project leadership … all projects being managed, and research conducted by director level practitioners

Ethical, effective, responsible business practitioners … understanding ethical issues and monitoring current issues affecting your business


lemonlime research understand the dynamic, rapidly changing business environment within which you work.

Understanding your customer, their needs and wants is the key priority. lemonlime research goes further, providing a deep level of analysis and actionable insights using bespoke methodologies, tailored specifically to meet the objectives at hand.

Methodologies could include one or more of the following;

  • Discussion groups: in home, online, in situ
  • Online Groups, Blogs
  • In depth Interviews: empathy, friendship, family
  • Accompanied shopping trips, retail journey, touchpoint identification
  • Observation/ethnographic: online, in store, in home
  • Interactive & creative workshops
  • Client immersion groups

lemonlime research is about understanding your customers, markets, products and services, developing research projects which gain insights for your organisation

Customer Experience

Our years of experience in research have resulted in a range and depth of understanding of your customer … from preschool to the ever-expanding retired population

Sector Experience

lemonlime research has worked in a broad range of sectors over the years … including consumer, retail, service, media & communications, social & Government and tourism & B2B.

Unique Experience

We do recognise the importance and value for you to work with experienced researchers. All projects are managed and conducted by research director level practitioners.


Sue Hudson is a director of lemonlime research has been involved in marketing, advertising and academic research for over 25 years working in the UK, New Zealand, Australia and Europe.

Sue started her marketing career in a creative New Zealand advertising agency, one of the first strategist and planners in the country, working with clients as diverse as Air New Zealand, the NZ Law Society, the Prime Minister’s office and  Reckitt Benckiser’s wide range of consumer brands

More recently Sue has been lecturing at the University of York, in the Management School, specifically with post graduate students.  Her specialist subjects being Consumer Behaviour & Research Methods.

She was also part of a small market research team responsible for the recent report commissioned by the National Rural Crime Network entitled ‘Captive & Controlled: Domestic Abuse in Rural Areas’ This report was presented to the House of Commons and provided evidence for a change in legislation for domestic abuse.

In 2008 lemonlime research was launched in 2008 and as an organisation has seen a successful pattern of growth to the present time. A member of the Market Research Society & ICG (Independent Consultants Group for research consultants).


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